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Parallel Program During the International Exhibitions

Balkan Food & Drinks and Balkan Pac 2007,

Hall Iztok next to Hall 6 - NDK Sofia, Bulgaria


20-21 Nov - training seminar
How to prepare a successful project proposal for EU funding
22 Nov - Branding seminar
11,15 - 12,15	Trendy Packaging -a salesman without commisssion (Manfred Stoeckl Minds Brandmakers, Moedling/Austria) Food and beverage brands are challenged by ever enhancing competition. The battleground takes place in the grocery shelves where brands must stand out of the crowd to call out to consumers’ attention. Trendy packaging does that job; it acts like a salesman but without getting sales commission.
13,00 - 13,45	Global Food and Beverage Trends (K Ratchev Minds Brandmakers, Moedling/Austria) - The world is getting smaller, the industries bigger and bigger. Retail chains have gained decision power and consumers are hard to be targeted on traditional parameters. A review on what is going on in the European food & beverage market.
14,00 - 15,00	It's Not The Share of Market But It's The Share of Mind That Counts - the importance of brand making in the competitive battlefield ( Manfred Stoeckl Minds Brandmakers, Moedling/ Austria ) - It is much easier to reach the top than to stay there. It's not the size of a company nor the market share that makes the difference; the share of mind is the ultimate goal in any marketing battle to protect your share of market, to create influence, and to generate sustainable value. The only way to achieve this is not the better product but smarter branding.
15,00 - 16,00	Branding Commodities. Mission Impossible? - a few showcases. (K Ratchev Minds Brandmakers, Moedling/ Austria). - Food commodities such as milk and bread traditionally have been produced locally satisfying local demand. But the world has changed; competition is the name of the game and commodity production has become a global industry. Branding truly is the critical competitive factor; but how? We look at some cases.

23 November
10.30 – 12.30	Food Safety Management & HACCP Seminar for the production and trading with warm / cold water systems, speakers eng. Milcho Boshev; Milen Kolev
12,30	oft Drinks of the Year Competition – official awarding – organized by the Association of the producers of soft drinks in Bulgaria
13.00 – 15,00	Packages Waste Management in Bulgaria - Discussion – organized by Food Processing Industry Magazine
15,00 – 16,00	Greek experience in the waste management. Polyeco S.A is active in the field of management, valorisation and disposal of organic and inorganic, hazardous and nonhazardous waste, with installations in Athens and in Thessaloniki. Speaker - Andreas Chasiotis, Polyeco S.A
16.00 – 17.00	Food Safety Management - requirements from EU and international retail chains - Heiko Schmidt of InnoCon Naumburg/Germany

For participation, please contact us: office@viaexpo.com , tel./fax: + 359 32 945459

More info about

Vending Business
Forum

National competition
“The Best Packaging”